Replicate the pieces that high-performing D2C brands use to convert.

Every single ad, every single post, every single email and NOW chatGPT send people to your product page.

This actionable checklist is guaranteed to convert more visitors and stop you stalling your business ahead of peak season (only 12 weeks away)

I audit at least 21 Shopify stores each week as well as building my own.

These are the TRIED & TESTED elements that will set you up for sales

I’ve split the page into 3 key areas:

<aside> <img src="/icons/photo-landscape_green.svg" alt="/icons/photo-landscape_green.svg" width="40px" /> 1. ABOVE THE FOLD (ATF)

The crucial first impression.

You have second to capture attention so make it a bloody good one.

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<aside> <img src="/icons/currency_red.svg" alt="/icons/currency_red.svg" width="40px" /> 2. THE PURCHASE ZONE

That all important Add to Cart area. Overcome the doubts and motivate them to purchase

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<aside> <img src="/icons/gradebook_purple.svg" alt="/icons/gradebook_purple.svg" width="40px" /> 3. THE AMPLIFIER

Less people scroll than ever. BUT this area is for the analytical buyers. Those that want to dive deeper and understand allll the reasons to hit that buy button

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I use this exact checklist with my clients too:

“I LOVE it!!! And it's converting really well which is a massive bonus!.”

Teddie, CEO of Sweet + Wild Ltd

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ABOVE THE FOLD (ATF)

The visible portion of your mobile, tablet or desktop screen before scrolling. The majority of eyes are here.

The Purpose:

To quickly convince visitors that you deliver on your promise. To show that you’re the best option and to build trust